Communicating with the global elite

People with substantial wealth, influence and decision-making power - or all three - may be important to your marketing and communication. What media do they consume? How do they think? Are they a "they" at all, or are we talking about many different groups tuned to different channels?
Welcome to IAA Sweden events on brand development and communication.

Joining us from London will be Mark Rogers, Digital Manager EMEA, Dow Jones & The Wall Street Journal Digital Network, and Will Hayward, Marketing Business Development Manager of The Wall Street Journal & Financial News. They will share some data with us about how corporate execs and business elites use print, digital and mobile media, and talk about the evolution of real-time news reporting at the WSJ.

Ulla Hermansson is the agent in the Scandinavian and Baltic countries for Clive Christian, an English designer and manufacturer of luxury kitchens, bathrooms and more. While she spends much of her time visiting castles and estates in this vast territory, she maintains a Stockholm showroom on Riddargatan.

Where: Starcom, St Eriksgatan 46C, Stockholm
When: Wednesday 19 October 17:30 (mingle), 18:30 -20:00 (program)
Plus: Wine, appetizers, other refreshments and good company
Cost: FREE for IAA members and one guest; 450 kr for others
RSVP: by 17 October 17.00 to susan.skyllermark@electrolux.se (no-show fee 200 kr)

 
Pluralis   •   Kungsgatan 29, 4 tr.   •   SE-111 56 STOCKHOLM, SWEDEN   •   Tel: 08-525 05 100   •   Fax: 08-525 05 101

Pluralis är ett nätverk för kommunikatörer mitt i centrala Stockholm.
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